Shukri Yusof & Co. (SYNCO) - Honored for Digital Transformation Excellence
In March 2025, Shukri Yusof & Co. (also known as SYNC) received the ‘Recognition Award’ in Practice Management Process at the Malaysian Institute of Accountants’ (MIA) Digital Technology Adoption Awards (DTAA). This accolade highlights the firm’s commitment to embracing digital solutions to enhance efficiency and client service.
Embracing Technology to Overcome Challenges
Facing hurdles such as limited growth opportunities, high employee turnover, and communication gaps, SYNC turned to technology for solutions. Key initiatives included:
Optical Character Recognition (OCR)
Streamlined data entry by digitizing manual records, reducing errors and saving time.
Process Reengineering
Revamped workflows to align with digital operations, fostering a more efficient organizational structure.
Customer Relationship Management (CRM) System
Enhanced team collaboration and project management, ensuring seamless transitions during staff changes.
Impact and Future Aspirations
The adoption of these technologies led to increased productivity, improved team morale, and strengthened client relationships. Looking ahead, SYNC aims to:
Expand Internationally
Share their digital practices with a global audience.
Integrate Artificial Intelligence (AI)
Leverage AI for predictive insights and personalized client services.
Advice for Fellow Practitioners
Muhamad Shukri Yusof C.A(M), the firm’s principal, advises peers to:
Start Small
Implement manageable digital changes and scale progressively.
Focus on Change Management
Ensure staff are supported and trained during transitions.
Document Progress
Track and share successes to inspire broader industry adoption.
For a detailed look into SYNC’s digital transformation journey, visit the full article on Accountants Today: [DTAA Winners in Action – Shukri Yusof & Co.]
Recent Posts
How can we help you?
Shukri Yusof & Co. (Synco) is a member firm of Malaysian Institute of Accountant as well known as Chartered Accountants. Our commitment is to deliver results that exceed expectations with utmost effectiveness and efficiency.
